Coca-Cola's Live Positively was a great initiative with a boring website. People love to play games and work together. We thought, what could be a better match than to Live Positively while sharing some fun. Our campaign proposed to do just that.

Users go on the platform and play a game similar to that of Farmville, but the difference is they are actually making a real difference somewhere around the world. This is a powerful idea which empowers and educates users at the same time.