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TOYOTA - Voodoo Festival

Toyota's campaign with Voodoo Experience, a music festival in New Orleans taking place during Halloween weekend.

The concept for the campaign was to show La Flaca, a Mexican symbol associated with Day of the Dead, whom after thousands of years of living in the spiritual world, finally decides to take a vacation in the world of the living and join us at Voodoo Fest. 

Illustrator credit:

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