To say telecommunications is a competitive sector, is quite the understatement. When everyone is trying to shout, sometimes the calmest voice gets heard.
2014 -2016 have been trasnformative years for Verizon. This branding anthem really hits the emotional nerve that the brand has been trying to nail for quite some time.
Emotional and humor are always two great avenues. This holiday campaign, led the category and ranked highest amongst competitors.